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Why Private Equity Firm Certares Is Dabbling in Travel Venture Investing

The company is today mainly looking at startups in North America and Europe. “We’re focused primarily on companies with a proven ‘product-market fit’ as shown by demonstrating meaningful traction,” Haldorsen said. “We have insight into the strategic priorities and potential pain points within our portfolio companies,” Haldorsen said. “We’re well-positioned to identify areas for potential partnership with early-stage companies and find chances for [our portfolio companies] to adopt other technology, versus having to build everything in-house.” read more